Purpose Co-marketing strategies play an important role in enabling firms to improve their competitive position. However, despite its increasing implementation, it remains a topic that is largely not researched. The purpose of this paper is to analyze existing contributions to the field of...

Purpose: Academic research on management consulting or having management consultancy as the main research field is huge as the sector is a strategic one for management innovation, but a systematic and updated literature review is missing. This paper aims to fill this gap by providing a...

The main aim of the present study is to empirically analyze the relationship between the level of social impact and the level of online communication in B Corps. To reach this aim, the following indices were developed: the SIA index (based on the overall score of the Benefit Impact Assessment)...