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How the interplay of variety and processing strategy affects calorie estimates
Shen, Liang; Cai, Fengyan; Wyer, Robert S. - In: Journal of business research : JBR 147 (2022), pp. 97-107
Persistent link: https://www.econbiz.de/10013271478
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The effects of endorsers' facial expressions on status perceptions and purchase intentions
Chen, Yunqing; Wyer, Robert S. - In: International journal of research in marketing : IJRM ; … 37 (2020) 2, pp. 371-385
Persistent link: https://www.econbiz.de/10012288675
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Technical nomenclature, everyday language, and consumer inference
Wu, Ruomeng; Shah, Esta D.; Kardes, Frank R.; Wyer, … - In: Marketing letters : a journal of research in marketing 31 (2020) 2/3, pp. 299-310
Persistent link: https://www.econbiz.de/10012301471
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Slowing down in the good old days : the effect of nostalgia on consumer patience
Huang, Xun Irene; Huang, Zhongqiang Tak; Wyer, Robert S. - In: Journal of consumer research : JCR ; an … 43 (2016) 3, pp. 372-387
Persistent link: https://www.econbiz.de/10011584225
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The contrasting influences of incidental anger and fear on responses to a service failure
Su, Lei; Wan, Lisa C.; Wyer, Robert S. - In: Psychology & marketing 35 (2018) 9, pp. 666-675
Persistent link: https://www.econbiz.de/10011970127
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The influence of social crowding on brand attachment
Huang, Xun Irene; Huang, Zhongqiang Tak; Wyer, Robert S. - In: Journal of consumer research : JCR ; an … 44 (2018) 5, pp. 1068-1084
Persistent link: https://www.econbiz.de/10011844011
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Physical proximity increases persuasive effectiveness through visual imagery
Jia, Yanli; Huang, Yunhui; Wyer, Robert S.; Shen, Hao - In: Journal of consumer psychology : JCP : the official … 27 (2017) 4, pp. 435-447
Persistent link: https://www.econbiz.de/10011789695
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Contextual influences on message persuasion : the effect of empty space
Kwan, Canice M. C.; Dai, Xianchi; Wyer, Robert S. - In: Journal of consumer research : JCR ; an … 44 (2017) 2, pp. 448-464
Persistent link: https://www.econbiz.de/10011738990
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The effects of physical distance from a brand extension on the impact of brand-extension fit
Huang, Yunhui; Jia, Yanli; Wyer, Robert S. - In: Psychology & marketing 34 (2017) 1, pp. 59-69
Persistent link: https://www.econbiz.de/10011637210
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Competing for attention : the effects of jealousy on preference for attention-grabbing products
Huang, Xun Irene; Dong, Ping; Wyer, Robert S. - In: Journal of consumer psychology : JCP : the official … 27 (2017) 2, pp. 171-181
Persistent link: https://www.econbiz.de/10011707326