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So funktioniert eine Freemium-Strategie
Kumar, Vineet - In: Harvard-Business-Manager : das Wissen der Besten 36 (2014) 6, pp. 7-10
Persistent link: https://www.econbiz.de/10010363282
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Making "freemium" work
Kumar, Vineet - In: Harvard business review : HBR 92 (2014) 5, pp. 27-29
Persistent link: https://www.econbiz.de/10010347306
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Spillover Effects and Freemium Strategy in the Mobile App Market
Deng, Yiting - 2020
"Freemium” whereby a basic service level is provided free of charge but consumers are charged for more advanced features has become a popular business model for firms selling digital goods. However, it is not clear whether the launch of a free version helps or hurts the sale of an existing...
Persistent link: https://www.econbiz.de/10012852598
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The world's oldest profession - now and then : disruption of the commercial : banking model
Cinelli, Steven A. - In: Crowdfunding for sustainable entrepreneurship and innovation, (pp. 78-89). 2017
Persistent link: https://www.econbiz.de/10011529105
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Digitalisierung von Wirtschaft und Gesellschaft : die technologische Zukunftsfähigkeit Deutschlands auf dem Prüfstand : 54. Kolloquium der Walter-Raymond-Stiftung, Berlin, 13. und...
Haucap, Justus; Hoyer, Werner; Schröder, Lothar; … - Walter-Raymond-Stiftung der BDA / Kolloquium <54., …; … - 2016
Inhalt: VORTRÄGE UND ZUSAMMENFASSUNG (Haucap, Justus: Warum erlahmt die Innovationsdynamik in Deutschland? Was ist zu tun? - Schubert, Sascha: Disruptive Geschäftsmodelle und Unternehmensgründungen: Wie viel Nachholbedarf hat Deutschland? - Hoyer, Werner: Eine neue Innovationsagenda für...
Persistent link: https://www.econbiz.de/10011508893
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Entrepreneurial Innovation and Leadership : Preparing for a Digital Future
Richter, Nancy (ed.); Jackson, Paul (ed.);  … - 2018
1. Entrepreneurial Behaviour and Startups: The Case of Germany and the USA; Nancy Richter, Paul Jackson and Thomas Schildhauer -- 2. What Drives Internet Startups in Berlin? A Qualitative Analysis of the Facilitating and Inhibiting Factors; Nancy Richter, Lucie Volquartz, Thomas Schildhauer and...
Persistent link: https://www.econbiz.de/10014017899
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Digitalisierung : Chancen für junge Unternehmen : Editorial
Licht, Georg - In: Junge Unternehmen : Fakten, Analysen, Perspektiven 16 (2016) 6, pp. 7
Persistent link: https://www.econbiz.de/10011712539
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Entrepreneurial innovation and leadership : preparing for a digital future
Richter, Nancy (ed.); Jackson, Paul (ed.);  … - 2018
Persistent link: https://www.econbiz.de/10014013569
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The platforms' DNA : drivers of value creation in digital two-sided platforms
Trabucchi, Daniel; Muzellec, Laurent; Ronteau, Sébastien; … - In: Technology analysis & strategic management 34 (2022) 8, pp. 891-904
Persistent link: https://www.econbiz.de/10013412607