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Managerial ACCT

Sawyers, Roby; Jackson, Steve; Jenkins, J. Gregory - 2011 - 2009-2010 student ed.

Persistent link: https://www.econbiz.de/10008939321

Using fiction in the auditing classroom : can "the auditor" impact student perceptions of the auditing process?

Jackson, Steve - In: Journal of business and economic perspectives 36 (2010) 2, pp. 50-57

Persistent link: https://www.econbiz.de/10009162271

An examination of the impact of the theory on non-rational escalation on commitment bias on explaining the inclusion of sunk costs in decision-models

Jackson, Steve; Posey, Roderick B. - In: Journal of business and economic perspectives 37 (2011) 1, pp. 37-49

Persistent link: https://www.econbiz.de/10009314158

An empirical analysis of the impact of the theory of reasoned action on auditing students ethical decision making

Jackson, Steve - In: Journal of business and economic perspectives 39 (2013) 2, pp. 54-66

Persistent link: https://www.econbiz.de/10010399581

Management accounting

Jackson, Steve; Sawyers, Roby - 2006 - Internat. student ed.

Persistent link: https://www.econbiz.de/10003078026

Managerial accounting : a focus on decision making

Jackson, Steve; Sawyers, Roby - 2003 - 2. ed

Persistent link: https://www.econbiz.de/10001715703

Cult of analytics : driving online marketing strategies using web analytics

Jackson, Steve - 2009

Persistent link: https://www.econbiz.de/10003826257

Cult of analytics : data analytics for marketing

Jackson, Steve - 2016 - Second edition

1. The hub and spoke method -- 2. Reach, engage, activate and nurture -- 3. Key performance indicators -- 4. Planning analytics business casees and wins you can share -- 5. Tools and data -- 6. Segmentation and personas -- 7. Testing personas to improve conversion -- 8. Using data and telling...

Persistent link: https://www.econbiz.de/10013181970

Cult of analytics : data analytics for marketing

Jackson, Steve - 2016 - Second edition

Prologue -- Acknowledgements -- Praise for cult of analytics -- Foreword -- Introduction : the day that changed my life -- The hub and spoke method -- Reach, engage, activate and nurture (REAN) -- Key performance indicators (KPIS) -- Planning a business case -- Tools & data -- Segmentation &...

Persistent link: https://www.econbiz.de/10011406662

Cult of analytics : driving online marketing strategies using Web analytics

Jackson, Steve - 2009 - 1. ed.

Persistent link: https://www.econbiz.de/10004937428