Cult of analytics : driving online marketing strategies using Web analytics
Steve Jackson
| Year of publication: |
2009 ; 1. ed.
|
|---|---|
| Authors: | Jackson, Steve |
| Publisher: |
Amsterdam [u.a.] : Elsevier [u.a.] |
| Subject: | Telemarketing | Internet | Marketingstrategie | Analyse |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVIII, 265 S. : Ill. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 1-85617-611-8 ; 978-1-85617-611-8 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004937428