Sigala, Marianna (ed.); Robinson, Richard N.S. (ed.) - 2019 - 1st ed. 2019
1. Introduction: Wine destination management and marketing: critical success factors -- 2. Understanding the wine … Professor of Wine Business, Sonoma State University, USA The book provides a holistic approach to wine destination management … and marketing by bringing together wine tourism research with research in wine and destination management. Chapters are …