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The role of country-of-origin, ethnocentrism and animosity in promoting consumer trust : the moderating role of familiarity

Jiménez, Nadia Huitzilin; Martín, Sonia San - In: International business review : the official journal of … 19 (2010) 1, pp. 34-45

Persistent link: https://www.econbiz.de/10003945148

The wheels of desire : automobility disclosures in the Soviet Union

Gatejel, Luminita - In: Towards mobility : varieties of automobilism in East …, (pp. 31-41). 2009

Persistent link: https://www.econbiz.de/10003923310

Wahrnehmung von Innovationen auf Produkt- und Markenebene : eine empirische Analyse von Interaktionseffekten zwischen den Facetten wahrgenommener Innovativeness

Busch, Jan - 2010

Persistent link: https://www.econbiz.de/10003960312

Pampering the client : calibrating vehicle parts to satisfy customers

Germain, Jean-François - In: Case studies in business, industry and government … 1 (2006/2007) 2, pp. 164-172

Persistent link: https://www.econbiz.de/10003966508

Uniqueness seeking and demand estimation in the German automobile industry

Guerzoni, Marco; Soellner, René - 2009

This paper empirically analyzes the determinants of demand in the German automobile industry. Our primary goal is to refine the existing literature on that topic by exploring the impact of uniqueness seeking behaviour of individuals on the demand schedule. Using a dataset on the segment of...