Patel, Pankaj; Stenmark, Maj; Parida, Vinit; Tran, Phan-Kiet - In: Journal of innovation & knowledge : JIK 8 (2023) 2, pp. 1-14
The pursuit of commercialization is at the core of economic activity, and limited commercialization success is …-institutional perspective and innovation resistance theory, commercialization of a value-creating technology could be resisted from the demand …