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Strategic marketing and strate...
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Consumer behaviour
77
Konsumentenverhalten
76
Marketing theory
61
Marketing
58
Marketing management
58
Marketingmanagement
58
Marketingtheorie
55
Theorie
37
Theory
37
Relationship marketing
36
Beziehungsmarketing
34
Marktforschung
21
International marketing
18
USA
18
Internationales Marketing
17
United States
17
Innovation
15
Strategisches Management
14
Corporate Social Responsibility
13
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13
Multinationales Unternehmen
13
Strategic management
13
Verbraucher
13
Welt
13
World
13
Lieferantenmanagement
12
Market research
12
Supplier relationship management
12
Electronic Commerce
11
Emerging economies
11
Schwellenländer
11
Transnational corporation
11
Vereinigte Staaten
11
E-commerce
10
Naresh K. Malhotra
10
Russell W. Belk
10
Competitive advantage
9
Einzelhandel
9
India
9
Innovation management
9
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Article
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98
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98
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90
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Festschrift
22
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18
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18
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11
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6
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viewpoint
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English
384
Undetermined
134
German
4
Author
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Sheth, Jagdish N.
399
Varadarajan, Rajan
87
Parvatiyar, Atul
25
Sharma, Arun
25
Bharadwaj, Sundar
23
Sheth, Jagdish
20
Sisodia, Rajendra
19
Holbrook, Morris B.
17
Malhotra, Naresh K.
15
Hunt, Shelby D.
14
Krishnan, Balaji C.
14
Kumar, V.
14
Yadav, Manjit S.
14
Shankar, Venkatesh
13
Sisodia, Rajendra S.
13
Belk, Russell W.
12
Solomon, Michael R.
10
Wind, Yoram
10
Grönroos, Christian
9
Jacoby, Jacob
9
Monroe, Kent B.
9
Uslay, Can
9
Bettman, James R.
7
Green, Paul E.
7
Zaltman, Gerald
7
Eshghi, Abdolreza
6
Jayachandran, Satish
6
Kalaignanam, Kartik
6
Sinha, Mona
6
Iyer, Gopalkrishnan R.
5
Jain, Varsha
5
Kotler, Philip
5
Rao, Vithala R.
5
Sethi, S.Prakash
5
Yow, John
5
Ambika, Anupama
4
Bahadir, S. Cem
4
Bechwati, Nada Nasr
4
Howard, John A.
4
Jaworski, Bernard J.
4
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American Marketing Association
4
University of Illinois at Urbana-Champaign. College of Commerce and Business Administration.
2
Winter Educators' Conference <1993, Newport Beach, Calif.>
2
Freie Universität Berlin / Institut für Marketing
1
International Conference on Relationship Marketing <1996, Berlin>
1
International Conference on Relationship Marketing <1996>
1
National Conference on Social Marketing <1972, Urbana, Ill.>
1
Winter Educators' Conference <2012, St. Petersburg, Fla.>
1
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Published in...
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Legends in marketing
84
Legends in consumer behavior
43
Journal of the Academy of Marketing Science
24
Journal of business research : JBR
21
Industrial marketing management : the international journal for industrial and high-tech firms
15
Journal of Business Research
11
Journal of marketing
10
Journal of marketing theory and practice
9
AMS review : official publication of the Academy of Marketing Science
8
Global business perspectives series
7
Journal of strategic marketing
7
European Journal of Marketing
6
Journal of macromarketing
6
MSI reports : working paper series
6
Business horizons
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of marketing research : JMR
5
Journal of retailing
5
Legends in strategic marketing
5
Does marketing need reform? : fresh perspectives on the future
4
Handbook of relationship marketing
4
International Marketing Review
4
Journal of Consumer Marketing
4
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
4
Review of marketing research
4
European journal of marketing : EJM
3
Journal of Business & Industrial Marketing
3
Legends in marketing series
3
Management Science
3
Marketing theory
3
Models of buyer behavior
3
The journal of business & industrial marketing
3
Zeitschrift für Markt-, Meinungs- und Zukunftsforschung : Vierteljahresbeiträge zu Theorie und Praxis
3
Business Horizons
2
Consumer and industrial buying behavior
2
Consumer behavior : contemporary research in action
2
Harvard business review : HBR
2
Insights into consumer behavior
2
International business review : the official journal of the European International Business Academy
2
International marketing review
2
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Source
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ECONIS (ZBW)
371
OLC EcoSci
73
USB Cologne (EcoSocSci)
30
Other ZBW resources
23
RePEc
19
BASE
5
EconStor
1
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91
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91
Gift-giving, sharing, and consumption holidays
Belk, Russell W.
-
2014
Persistent link: https://www.econbiz.de/10010383778
Saved in:
92
Globalism and consumption
Belk, Russell W.
-
2014
Persistent link: https://www.econbiz.de/10010383781
Saved in:
93
Historical and cultural approaches to consumption
Belk, Russell W.
-
2014
Persistent link: https://www.econbiz.de/10010383792
Saved in:
94
Consumer sense of self and identity
Belk, Russell W.
-
2014
Persistent link: https://www.econbiz.de/10010383814
Saved in:
95
Materialism and consumer culture : questioning what matters in life
Belk, Russell W.
-
2014
Persistent link: https://www.econbiz.de/10010383817
Saved in:
96
An alternative approach : re-enchanting consumption
Belk, Russell W.
-
2014
Persistent link: https://www.econbiz.de/10010383854
Saved in:
97
Early work : situations, symbolism, and critiquing the dominant paradigm
Belk, Russell W.
-
2014
Persistent link: https://www.econbiz.de/10010383863
Saved in:
98
Legends in marketing: V. Kumar
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010201420
Saved in:
99
Customer relationship management
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204928
Saved in:
100
Business-to-business
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204929
Saved in:
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