As an experiential good, wine purchases in the absence of tastings are often challenging and information-laden decisions. Technology has shaped the way consumers negotiate this complex purchase process. Using a sample of 631 US wine consumers, this research aims to identify the role of mobile...

As an experiential good, wine purchases in the absence of tastings are often challenging and information-laden decisions. Technology has shaped the way consumers negotiate this complex purchase process. Using a sample of 631 US wine consumers, this research aims to identify the role of mobile...

This research uses survey research to identify the demographics and attributes of milk that affect the purchase decision. The attributes of milk that drive purchase interest are fresh tasting, safe, high in quality, healthy, high in nutrition, :flavorful, a good value for the money, and...

This research finds that college students spend approximately $58 each week on total food purchases and almost $JO each week on food eaten away from home. College students allocate about 40 percent of their money spent on food eaten away from home to fast food and sit-down restaurants. College...

The IFAMR is published quarterly by the International Food and Agribusiness Management Association. www.ifama.org

This study examines consumers’ awareness of fair trade coffee and their purchaseinterest concerning fair trade coffee. The research uses a survey instrument that wasadministered through the use of a personal interview. The random sample of 200 coffeepurchasers was collected in San Luis Obispo...