This study examines consumers’ awareness of fair trade coffee and their purchase interest concerning fair trade coffee. The research uses a survey instrument that was administered through the use of a personal interview. The random sample of 200 coffee purchasers was collected in San Luis...

This research uses a survey instrument in the United States and Italy to examine the relationship between consumers’ demographics, attitudes, and behaviors toward food purchasing and their self-described desire to lose weight. Approximately two-thirds of consumers in the United States and...

Purpose – The purpose of the study is to identify dimensions of wine equity in terms of benefits sought by consumers in wine. Design/methodology/approach – This study examines dimensions of wine region equity, measured in terms of benefits sought by consumers in wine. A survey was conducted...

Purpose: This paper aims to examine the relationship between feelings toward buying wine on mobile phones and m-commerce website loyalty by examining the mediating role of sales promotion and the moderating role of service attributes of the m-commerce websites in influencing the mediation....

A consumer survey was used to generate a demographic profile of the target market for value-added produce products compared to consumers who purchase bulk produce products. Those who purchase value-added produce products are more likely to be young, single, and without children than are those...

The benefits of undergraduate research for students, including gains in analytical and critical thinking skills, written communication, and self-assurance, has been well-documented in the natural sciences. However, few studies exist that assess the benefits of undergraduate research in the...

This research shows that when faculty in higher education engage their students by using a social media platform that is specially designed for higher education to bring their courses up to date with current information and combine knowledge management with social media the students experience...

About 21% of U.S. college students are overweight. However, aside from the 1995 National College Health Risk Behavior Survey (NCHRBS), the prevalence of health-risk behavior among college students has not been well characterized. The objective of this study is to investigate how college...

This research compares the attitudes of consumers in the United States, Italy and Japan toward food characteristics. The U.S. and Japanese consumers had relatively positive attitudes toward genetically modified food, while the Italian consumer had relatively negative attitudes. The Italian...