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The interaction effects of social norms and dissatisfaction toward drinking on willingness to visit and comment on binge drinking prevention Facebook
Lee, Yoon-Joo; Ahn, Hoyoung - In: Journal of promotion management : JPM 23 (2017) 6, pp. 813-833
Persistent link: https://www.econbiz.de/10011799611
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Antecedents of consumer animosity and the role of product involvement on purchase intentions
Park, Ji Eun; Yoon, Sung-Joon - In: American journal of business : applying research to … 32 (2017) 1, pp. 42-57
Persistent link: https://www.econbiz.de/10011799613
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Can social media campaigns backfire? : exploring consumers' attitudes and word-of-mouth toward four social media campaigns and its implications on consumer-campaign identification
Arli, Denni; Dietrich, Timo - In: Journal of promotion management : JPM 23 (2017) 6, pp. 834-850
Persistent link: https://www.econbiz.de/10011799616
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The mediating role of customer relationship on the social media marketing and purchase intention relationship with special reference to luxury fashion brands
Gautam, Vikas; Sharma, Vikram - In: Journal of promotion management : JPM 23 (2017) 6, pp. 872-888
Persistent link: https://www.econbiz.de/10011799628
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Ethnic restaurants, a marketing tool for culinary tourism? : an exploratory study on relationship between ethnic restaurant : experience and intention to visit the origin country
Jang, Seo-Yeon - In: Journal of international trade & commerce 13 (2017) 4, pp. 93-106
Persistent link: https://www.econbiz.de/10011799630
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Promoting vegetarianism through moralization and knowledge calibration
Arora, Anshu; Bradford, Shalonda; Arora, Amit; Gavino, … - In: Journal of promotion management : JPM 23 (2017) 6, pp. 889-912
Persistent link: https://www.econbiz.de/10011799631
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Special issue: International Conference on Research in Advertising (ICORIA)
Eisend, Martin (ed.) - ICORIA <15., 2016, Ljubljana> - 2017
Persistent link: https://www.econbiz.de/10011799637
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The influence of price and promotion on package size propensity
Ghosh, Amit K. - In: American journal of business : applying research to … 32 (2017) 2, pp. 93-103
Persistent link: https://www.econbiz.de/10011799639
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Celebrity trait transference : when brands pick up endorsers' personality traits
Bergkvist, Lars - In: International journal of advertising : the quarterly … 36 (2017) 5, pp. 663-681
Persistent link: https://www.econbiz.de/10011799658
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A content analysis of bonus pack promotions
Carlson, Jay - In: Journal of promotion management : JPM 23 (2017) 6, pp. 930-950
Persistent link: https://www.econbiz.de/10011799661