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Review Spam Detection by Highlighting Potential Spammers and Diminishing Their Effect

Alhajj, Reda; Keshavarz, Fatemeh; Waheed, Ayeshaa Abdul; … - In: International Journal of E-Business Research (IJEBR) 14 (2018) 1, pp. 54-76

Nowadays, millions of products and services are available to the public online. Therefore, searching for the best products which meets individuals' expectations would be difficult due to the existence of too many alternative choices. One of the most reliable approaches to choose a product or...

Persistent link: https://www.econbiz.de/10012044317

Opinion spam detection in online reviews

Rastogi, Ajay; Mehrotra, Monica - In: Journal of information & knowledge management : JIKM 16 (2017) 4, pp. 1750036-1-38

Persistent link: https://www.econbiz.de/10011856763

Viral marketing through e-mail : the link company-consumer

Miquel-Romero, María-José; Adame-Sánchez, Consolacion - In: Management decision : MD 51 (2013) 10, pp. 1970-1982

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Snowball to avalnache : understanding the different predictors of the intention to propagate online marketing messages

Chiu, Hung-chang; Pant, Anurag; Hiesh, Yi-ching; Lee, Monle - In: European journal of marketing : EJM 48 (2014) 7/8, pp. 1255-1273

Persistent link: https://www.econbiz.de/10010414789

Investigating generational differences in e-WOM behaviours : for advertising purposes. dpes X

Strutton, David; Taylor, David G.; Thompson, Kenneth N. - In: International journal of advertising : the quarterly … 30 (2011) 4, pp. 559-586

Persistent link: https://www.econbiz.de/10009349603

Effects of review spam in a firm-initiated virtual brand community : evidence from smartphone customers

Feng, Nan; Su, Zhenjing; Li, Dahui; Zheng, Chundong; … - In: Information & management : the internat. journal of … 55 (2018) 8, pp. 1061-1070

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Is targeting online information diffusers based on their personality traits and influencer types misleading?

St-Onge, Anik; Senecal, Sylvain; Fredette, Marc; … - In: Bridging the gap between advertising academia and practice, (pp. 79-86). 2017

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Total e-mail marketing : maximizing your results from integrated e-marketing

Chaffey, Dave - 2006 - 2nd ed.

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To build a blocklist based on the cost of spam

Chim, Hung - In: Internet and network economics : first international …, (pp. 510-519). 2005

Persistent link: https://www.econbiz.de/10003343829

The CAN-SPAM Act of 2003 and stock spam emails

Hu, Bill; McInish, Thomas H.; Zeng, Li - In: Financial services review : the journal of individual … 18 (2009) 1, pp. 87-104

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