among the concepts to be updated is gender identity. In a postmodern society, traditional notions of femininity and …‐body producer‐consumer dichotomy and made identity construction a consuming pastime. It has also turned gender into a pastiche of … possibilities. Yet in the utopian cyber future that awaits us, what will become of gender identity? In the ethereality of the …

initial exploratory study examines whether consumer trust appears to vary by gender, and it is the authors’ intention to … whether one or other gender might potentially be more responsive to e‐marketing activities. Earlier studies suggest … (insignificant) gender‐based variations, registering a high level of concern overall, regardless of gender.  …

gender difference exists in the trust‐loyalty relationship. Women are significantly more loyal than men at higher levels of …Purpose – This paper aims to investigate the role of gender in the association of relationship marketing underpinnings … (HMRA) was used to estimate the moderation effect of gender in the RM‐customer loyalty relationship. Findings – The results …

attention to gender and cultural differences. The argument is made that, if there is a problem in the workplace for uninitiated …

increasing number of female sales representatives will encourage the promotion of women to sales management positions and …

Explores the “glasshouse effect” that women marketing managers may experience as they carry out their marketing roles … perceived as “feminine” in the workplace. Research with women in marketing management indicates that these barriers are not only …

. Considers the possibility that women may be “natural” internal marketers and that, when they establish and dominate the culture …

Explores the role and experience of compensatory consumption in women’s lives. Conducts the research from a feminist … perspective and asks “what are women’s lived experiences of compensatory consumption?” This is an under‐researched area and yet …

Considers the relations between warfare, gender and marketing, and asks “Are we witnessing the feminization of …

‐point for building theory to describe and conceptualize such encounters. Sex shops exclusively targeted at women are a new and …