Effect of gender on customer loyalty: a relationship marketing approach
Year of publication: |
2006
|
---|---|
Authors: | Oly Ndubisi, Nelson |
Published in: |
Marketing Intelligence & Planning. - Emerald Group Publishing Limited, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 24.2006, 1, p. 48-61
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Gender | Customer loyalty | Relationship marketing | Banks | Customers | Malaysia |
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