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Leitfaden Online-PR

Bogula, Werner - 2007 - 1. Aufl.

Persistent link: https://www.econbiz.de/10003406426

Online reviews in tourism and hospitality industry : a meta-analytical perspective

Dewani, Prem Prakash - In: Journal for global business advancement : JGBA 15 (2022) 4, pp. 420-446

Persistent link: https://www.econbiz.de/10014309006

The role of digital marketing in tourism businesses : an empirical investigation in Greece

Velentza, Anastasia; Metaxas, Theodore - In: Businesses 3 (2023) 2, pp. 272-292

For the tourism industry, the COVID-19 pandemic has acted as an accelerator towards the 4th industrial revolution by creating new and innovative solutions, which have transformed management, finance, planning and opened new avenues for the introduction of innovative sales and marketing...

Persistent link: https://www.econbiz.de/10014413868

Stakeholder causal scope analysis-centered big data management for sustainable tourism

Shams, S. M. Riad; Vrontis, Demetris; Christofi, Michael - In: Journal of hospitality & tourism research : JHTR ; the … 46 (2022) 5, pp. 972-978

Persistent link: https://www.econbiz.de/10013257071

The impact of the Covid-19 on the perception of DMOs about the sustainability within destinations : a European empirical approach

Rivera, Jorge; Pastor, Ricardo; Gomez Punzon, Jonathan - In: Tourism planning & development 21 (2024) 1, pp. 41-69

Persistent link: https://www.econbiz.de/10014511654

Webmarketing in der Hotellerie : Nutzung und Erfolgsfaktoren für den Einsatz

Reisenzahn, Thomas - In: HMD : Praxis der Wirtschaftsinformatik 46 (2009) 270, pp. 29-36

Persistent link: https://www.econbiz.de/10003911174

The effectiveness of embedded social media on hotel websites and the importance of social interactions and return on engagement

Aluri, Ajay; Slevitch, Lisa; Larzelere, Robert E. - In: International journal of contemporary hospitality management 27 (2015) 4, pp. 670-689

Persistent link: https://www.econbiz.de/10011326571

An evaluation of Spanish hotel websites : informational vs. relational strategies

Escobar-Rodríguez, Tomás; Carvajal-Trujillo, Elena - In: International journal of hospitality management 33 (2013), pp. 228-239

Persistent link: https://www.econbiz.de/10009746375

Virtual experience on hotel websites : a Web analysis

Grüter, Marcel; Schneider, Vanessa; Myrach, Thomas - In: Information and communication technologies in tourism …, (pp. 400-411). 2013

Persistent link: https://www.econbiz.de/10009755554

Online branding : development of hotel branding through interactivity theory

Barreda, Albert A.; Bilgihan, Anil; Nusair, Khaldoon; … - In: Tourism management : research, policies, practice 57 (2016), pp. 180-192

Persistent link: https://www.econbiz.de/10011556039