This paper develops a model of the daily newspaper industry in order to provide a tentative explanation for the rise of … free newspapers. This explanation is based on the growth of net advertising revenues per reader, i.e. of the difference … between advertising revenue per reader and unit printing cost. Our analysis explains why the new entrant chooses to enter as a …

In a model for consumer driven media bias, we find that the advertising market will not have any effect on the bias of …, firms will choose bias with opposite sign. In this case, advertising may have an effect the bias. If the marginal …

journals are determined endogenously in the first stage of the game. We show that when the advertising revenues per reader … increase there is a critical value above which the quality of the low quality newspaper discontinuously falls while it becomes … similtaneously a free newspaper. This is beneficial to the high quality journal and detrimental to the readers …

Newspapers have an incentive to moderate their profile in order to gain a larger readership and thus higher advertising …

Previous literature has suggested that newspaper publishers should optimize how they advertise their online … subscriptions. However, empirical findings on the effectiveness of advertising messages in increasing people’s willingness to pay … (N = 815) to investigate the effects of different advertising messages on people’s willingness to pay for online news …