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Capter les Grands Evénements mondiaux : les clés du succès
Mantei, Christian (ed.) - 2015
Persistent link: https://www.econbiz.de/10011532955
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Starting to get bored: an outdoor eye tracking study of tourists exploring a city
Kiefer, Peter; Giannopoulos, Ioannis; Kremer, Dominik; … - 2014
Persistent link: https://www.econbiz.de/10010467597
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Predicting resident intentions to support community tourism : toward an integration of two theories
Chen, Sandy; Raab, Carola - In: Journal of hospitality marketing & management 21 (2012) 3/4, pp. 270-294
Persistent link: https://www.econbiz.de/10009563457
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Local stakeholders' image of tourism destinations : outlooks for destination branding
Fernandes Costa Machado, Danielle; Lima Medeiros, Mirna de - In: Strategic marketing in tourism services, (pp. 117-136). 2012
Persistent link: https://www.econbiz.de/10009581757
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Place branding : the issue of a narrowed tourism perspective
Zenker, Sebastian; Beckmann, Suzanne C. - In: Strategic marketing in tourism services, (pp. 63-77). 2012
Persistent link: https://www.econbiz.de/10009581769
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Reimagining Chinatown : an analysis of tourism discourse
Santos, Carla Almeida; Belhassen, Yaniv; Caton, Kellee - In: Tourism management : research, policies, practice 29 (2008) 5, pp. 1002-1012
Persistent link: https://www.econbiz.de/10003750837
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Cities for sale : how cities can attract tourists by creating events
Herstein, Ram; Berger, Ron - In: The marketing review 14 (2014) 2, pp. 131-144
Persistent link: https://www.econbiz.de/10010417124
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Stadtmarketing : Stadtentwicklung am Beispiel der Landeshauptstadt Schwerin
Buske, Anja - In: Dienstleistungsmarketing, Kommunikationspolitik und …, (pp. 413-435). 2011
Persistent link: https://www.econbiz.de/10009296365
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City brand image formation by urban heritage initiatives
Černikovaitė, Miglė; Karazijienė, Žaneta - In: Management : journal of contemporary management issues 25 (2020), pp. 29-42
Persistent link: https://www.econbiz.de/10012421919
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Toponyms as carriers of heritage : implications for place branding
Hakala, Ulla; Sjöblom, Paula; Kantola, Satu-Paivi - In: The journal of product & brand management 24 (2015) 3, pp. 263-275
Persistent link: https://www.econbiz.de/10011378290