Purpose: This paper re-conceptualizes and measures brand identity (BI) from a services perspective. This paper aims to develop and test a psychometrically valid and reliable scale to measure service brand identity (SERVBID). Design/methodology/approach: A multi-stage research design was adopted...

This paper tackles the issue of risk governance of the banking sector. Since the 2007 financial crisis, there has been an increased awareness of risk governance in the banking sector. The importance of banking to the economy is such that society in general has an interest in appropriate...