MEHTA, Dharmendra; JAIN, Sangeeta; MEHTA, Naveen K - In: The Annals of the "Stefan cel Mare" University of … 11 (2011) 1(13), pp. 98-102
There is a growing environmental-consciousness amongst all the denizens of Indian society. The Indians are not only conscious about their environment but also health conscious as well. This paradigm shift in attitude has made Indian consumers attractive to green marketers. India is beleaguered...
