Effect of age and gender on consumer response to advertising appeals
Year of publication: |
June 2016
|
---|---|
Authors: | Keshari, Pragya ; Jain, Sangeeta |
Published in: |
Paradigm : the journal of Institute of Management Technology. - Ghaziabad : IMT, ISSN 0971-8907, ZDB-ID 1420854-4. - Vol. 20.2016, 1, p. 69-82
|
Subject: | Age | gender | advertising appeals | consumer response | Konsumentenverhalten | Consumer behaviour | Geschlecht | Gender | Werbewirkung | Advertising effects | Werbung | Advertising | Altersgruppe | Age group |
-
Effects of age and time of day on Internet advertising outcomes
Goodrich, Kendall, (2013)
-
Is there gender bias when creative directors judge advertising? : name cue effect in ad evaluation
Roca, David, (2016)
-
The trade-off between quantity and quality of information in gender responses to advertising
Papyrina, Veronika, (2019)
- More ...
-
IMPACT OF GENDER ON ADOLESCENT CONSUMERS' TOWARDS GREEN PRODUCTS (A STUDY CONDUCTED IN INDORE CITY)
MEHTA, Dharmendra, (2011)
-
A2Z Packaging Bazar Pvt. Ltd. : one stop packaging
Sharma, Bhavna, (2018)
- More ...