Narrow search
Showing 101 - 110 of 430,394
Cover Image
Consumer receptivity to green ads : a test of green claim types and the role of individual consumer characteristics for green ad response
Tucker, Elizabeth M.; Rifon, Nora J.; Lee, Eun Mi; … - In: Journal of advertising : official publication of the … 41 (2012) 4, pp. 9-23
Persistent link: https://www.econbiz.de/10009762958
Cover Image
The effectiveness of benefit type and price endings in green advertising
Stafford, Marla Royne; Martinez, Jennifer; Oakley, Jared; … - In: Journal of advertising : official publication of the … 41 (2012) 4, pp. 85-102
Persistent link: https://www.econbiz.de/10009762980
Cover Image
Green eco-seals and advertising persuasion
Bickart, Barbara A.; Ruth, Julie A. - In: Journal of advertising : official publication of the … 41 (2012) 4, pp. 51-67
Persistent link: https://www.econbiz.de/10009762982
Cover Image
Predicting behavioral intentions toward sustainable fashion consumption : a comparison of attitude-behavior and value-behavior consistency models
Manchiraju, Srikant - In: Handbook of research on consumerism in business and …, (pp. 225-243). 2014
Persistent link: https://www.econbiz.de/10010354646
Cover Image
The skeptical green consumer revisited : testing the relationship between green consumerism and skepticism toward advertising
Matthes, Jörg; Wonneberger, Anke - In: Journal of advertising : official publication of the … 43 (2014) 2, pp. 115-127
Persistent link: https://www.econbiz.de/10010373247
Cover Image
Understanding the green buying behavior of younger Millennials from India and the United States : a structural equation modeling approach
Muralidharan, Sidharth; Rejón-Guardia, Francisco; Xue, Fei - In: Journal of international consumer marketing 28 (2016) 1, pp. 54-72
Persistent link: https://www.econbiz.de/10011459984
Cover Image
Segmenting green consumers in the United States : implications for green marketing
Park, Jin Seong; Lee, Jinhee - In: Journal of promotion management : JPM 20 (2014) 5, pp. 571-589
Persistent link: https://www.econbiz.de/10010467267
Cover Image
Accidental environmentalists? : Californian demand for Teslas and solar panels
Delmas, Magali A.; Kahn, Matthew E.; Locke, Stephen - 2014
Persistent link: https://www.econbiz.de/10010477342
Cover Image
Sport teams as promoters of pro-environmental behavior : an empirical study
Inoue, Yuhei; Kent, Aubrey - In: Journal of sport management : the official journal of … 26 (2012) 5, pp. 417-432
Persistent link: https://www.econbiz.de/10009678905
Cover Image
How national cultural values affect pro-environmental consumer behavior
Soyez, Katja - In: International marketing review 29 (2012) 6, pp. 623-646
Persistent link: https://www.econbiz.de/10009678947