Souiden, Nizar; Ladhari, Riadh; Chang, Liu - In: Asia Pacific Journal of Marketing and Logistics 30 (2018) 4, pp. 816-836
Purpose: The purpose of this paper is to examine ethnocentrism and animosity in a special context of two societies that share cultural, historical, ethnic and geographical characteristics. In particular, it first investigates the relationships between Chinese ethnocentrism and animosity toward...