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Consumer brand engagement in social networking sites and its effect on brand loyalty
Jayasingh, Sudarsan - In: Cogent business & management 6 (2019), pp. 1-22
Marketers today use social networking sites as their communication channel to promote their brands. There is a growing importance to this media to increase consumer’s online participation and engagement. The aim of this research it to identify the determinants of consumer brand engagement...
Persistent link: https://www.econbiz.de/10012622473
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Consumer engagement in online brand communities : a social media perspective
Dessart, Laurence; Veloutsou, Cleopatra; Morgan-Thomas, Anna - In: The journal of product & brand management 24 (2015) 1, pp. 28-42
Persistent link: https://www.econbiz.de/10010514490
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The deeper, the better? : effect of online brand community activity on customer purchase frequency
Wu, Ji; Huang, Liqiang; Zhao, Jianliang Leon; Hua, … - In: Information & management : the internat. journal of … 52 (2015) 7, pp. 813-823
Persistent link: https://www.econbiz.de/10011416354
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Capturing consumer engagement: duality, dimensionality and measurement
Dessart, Laurence; Veloutsou, Cleopatra; Morgan-Thomas, Anna - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 399-426
Persistent link: https://www.econbiz.de/10011483096
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Influence on consumer attitude toward online brand community on revisit intention and brand trust
Jung, Na Young; Kim, Soohyun; Kim, Soyoung - In: Journal of retailing and consumer services 21 (2014) 4, pp. 581-589
Persistent link: https://www.econbiz.de/10010388522
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Influences of place attachment and social media affordances on online brand community continuance
Wang, Kai; Tai, Jeffrey C. F.; Chang, Hsin-Lu - In: Information systems and e-business management : ISeB 19 (2021) 2, pp. 459-493
Persistent link: https://www.econbiz.de/10012616927
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Psychological empowerment and user satisfaction : investigating the influences of online brand community participation
Hsieh, Sara H.; Lee, Crystal T.; Tseng, Timmy H. - In: Information & management : the internat. journal of … 59 (2022) 1, pp. 1-15
Persistent link: https://www.econbiz.de/10013259488
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The impact of customer personality and online brand community engagement on intention to forward company and users generated content : palestinian banking industry a case
Yasin, Mahmoud; Porcu, Lucia; Abusharbeh, Mohammed T.; … - In: Economic research 33 (2020) 1,2, pp. 1985-2006
Persistent link: https://www.econbiz.de/10013191288
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How social presence drives commitment and loyalty with online brand communities? : the role of social commerce trust
Nadeem, Waqar; Khani, Amir H.; Schultz, Carsten D.; … - In: Journal of retailing and consumer services 55 (2020), pp. 1-10
Persistent link: https://www.econbiz.de/10012269062
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Enhancing consumer engagement in an online brand community via user reputation signals : a multi-method analysis
Hanson, Sara; Jiang, Lan; Dahl, Darren W. - In: Journal of the Academy of Marketing Science 47 (2019) 2, pp. 349-367
Persistent link: https://www.econbiz.de/10012022592