Psychological empowerment and user satisfaction : investigating the influences of online brand community participation
Year of publication: |
2022
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Authors: | Hsieh, Sara H. ; Lee, Crystal T. ; Tseng, Timmy H. |
Published in: |
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 432134-0. - Vol. 59.2022, 1, p. 1-15
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Subject: | Empowerment theory | Online brand community | Participation | Psychological empowerment | User satisfaction | Social Web | Social web | Kundenzufriedenheit | Customer satisfaction | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Online-Marketing | Internet marketing |
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