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Keyword Effectiveness in Paid Placement Advertising : An Exploratory Study in the Context of a Travel Website
Sahadev, Sunil - 2012
With the increasing adoption of paid placement in search engines as an advertising strategy, firms are concentrating in using the most effective keywords. The present study attempts of explore the variations in keyword effectiveness across different keyword categories. The click through rates...
Persistent link: https://www.econbiz.de/10014026253
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Tech SEO Guide : A Reference Guide for Developers and Marketers Involved in Technical SEO
Edgar, Matthew - 2023
experiences. Those experiences can make it harder for Google to crawl a website and rank a website in search results. Given how … important organic search rankings can be for a website’s traffic, it is more important than ever to make sure the technical … fundamentals are in place to support a website’s SEO performance. SEO professionals includes marketers, developers, programmers, UX …
Persistent link: https://www.econbiz.de/10013545711
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Erfolgreiches Suchmaschinen-Marketing : Wie Sie bei Google, Yahoo, MSN & Co. ganz nach oben kommen
Greifeneder, Horst - 2010 - 2. Auflage
Seiten optimieren -- Die Architektur der Website optimieren -- Suchmaschinen-Präsenz weiter verbessern -- Wo Sie beim …
Persistent link: https://www.econbiz.de/10013517128
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Search engine marketing, Inc. : driving search traffic to your company's web site
Moran, Mike - 2006
Persistent link: https://www.econbiz.de/10013475027
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Analysing private universities' websites in Egypt using search engine optimisation tools
Elbadrawy, Rehaballah; Abd El Halim, Hend - In: International journal of business information systems : … 41 (2022) 2, pp. 224-235
Persistent link: https://www.econbiz.de/10013460304
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State-of-the-art in the search engine optimisation world
Chen, Jun G. - In: EuroMed journal of management : EMJM 5 (2023) 2, pp. 151-167
Persistent link: https://www.econbiz.de/10014306646
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Searching for Safety : Addressing Search Engine, Website, and Provider Accountability for Illicit Online Drug Sales
Liang, Bryan A.; Mackey, Tim - 2012
websites. These search engines are not held accountable for facilitating clearly illegal activities. Both website drug seller …
Persistent link: https://www.econbiz.de/10014209688
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Your Google Game Plan for Success : Increasing Your Web Presence with Google AdWords, Analytics and Website Optimizer
Teixeira, Joe - 1994 - 1st ed.
Website Optimizer-and then discover how to use this powerful trifecta together to help you track, extract, and analyze data …'re learning, and much more. Brings you up to speed on Google AdWords, Analytics, and Website Optimizer Shows how to use each tool …Your Google Game Plan for Success: Increasing Your Web Presence with Google AdWords, Analytics and Website Optimizer …
Persistent link: https://www.econbiz.de/10012689135
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Google Analytics : implementieren, interpretieren, profitieren
Aden, Timo - 2009
"Google Analytics" ist ein nützliches Analyse-Werkzeug für Werbungtreibende im Internet, somit wohl für alle Unternehmen. Auch die, die es nicht benutzen, werden es kennen, sodass die Details der vielen Auswertungsmöglichkeiten hier nicht dargestellt werden sollen (oder könnten). Der neue...
Persistent link: https://www.econbiz.de/10003809786