Wang, Chengbin; Chen, Minju; Wang, Qingyang; Fang, Yongyan - In: Journal of innovation & knowledge : JIK 9 (2024) 2, pp. 1-10
New product development (NPD) has become a key factor for improving enterprise competitiveness. Integrated product development (IPD) is considered a best practice for addressing the complexities of NPD, but most enterprise NPD processes face problems, such as low efficiency, long turnover, and...