"I want to know the answer! : give me fish ’n’ chips!" : the impact of curiosity on indulgent choice
Year of publication: |
February 2018
|
---|---|
Authors: | Wang, Chen ; Huang, Yanliu |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 44.2018, 5, p. 1052-1067
|
Subject: | curiosity | indulgence | reward seeking | goal priming |
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