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Impact of electronic word-of-mouth on brand relationship and purchase intention : the case of the smartphone industry
El Hajjar, Samer - In: International journal of business innovation and … 28 (2022) 2, pp. 263-279
Persistent link: https://www.econbiz.de/10013253188
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Do health-brand fan pages satisfy their consumers' desires?
Castillo, Gricel; Carrete-Lucero, Lorena de la Paz; … - In: International journal of electronic marketing and … 13 (2022) 1, pp. 83-104
Persistent link: https://www.econbiz.de/10012695459
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Conceptualising performative Instagram influencer and user relationships : through advertising and sponsored brand content
Wilson, Jonathan A. J.; Arroyo, Laura - In: International journal of business performance … 23 (2022) 3, pp. 257-284
Persistent link: https://www.econbiz.de/10013440055
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My brand, my self(ie) - why consumers portray themselves in brand-selfies
Flaswinkel, Anne Mareike; Rump, Markus; Decker, Reinhold - In: International journal of internet marketing and … 18 (2023) 2/3, pp. 310-334
Persistent link: https://www.econbiz.de/10014318347
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Brand communities : a literature review and future research agendas using TCCM approach
Bhattacharjee, Debashree Roy; Pradhan, Debasis; Swani, Kunal - In: International journal of consumer studies 46 (2022) 1, pp. 3-28
Persistent link: https://www.econbiz.de/10012807974
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The way brands work : consumers' understanding of the creation and usage of brands
Bertilsson, Jon - 2009
Persistent link: https://www.econbiz.de/10003905269
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Developing a classification of motivations for consumers' online brand-related activities
Muntinga, Daan G.; Moorman, Marjolein; Smit, Edith G. - In: Cutting edge international research, (pp. 235-247). 2010
Persistent link: https://www.econbiz.de/10003985191
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The effect of consumer-to-consumer interactions on idea generation in virtual brand community relationships
Wu, Sou-chin; Fang, Wenchang - In: Technovation : the international journal of … 30 (2010) 11/12, pp. 570-581
Persistent link: https://www.econbiz.de/10009301607
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Brand communities : influencing organisations' identities and their perception of the business environment
Lipinski, John; Walsh, Michael F.; Crothers, Laura M. - In: International journal of business environment : IJBE 4 (2011) 4, pp. 363-377
Persistent link: https://www.econbiz.de/10009507697
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Popularity of brand posts on brand fan pages : an investigation of the effects of social media marketing
Vries, Lisette de; Gensler, Sonja; Leeflang, Peter - In: Journal of interactive marketing : a quarterly … 26 (2012) 2, pp. 83-91
Persistent link: https://www.econbiz.de/10009558966