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How fifteen transnational corporations manage public affairs
Dunn, S. Watson - 1979
Persistent link: https://www.econbiz.de/10000559009
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Issues management : corporate public policymaking in an information society
Heath, Robert L.; Nelson, Richard Alan - 1986
Persistent link: https://www.econbiz.de/10000709545
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PR-Management
Neske, Fritz - 1977
Persistent link: https://www.econbiz.de/10000064651
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Kommunikationsmanagement deutscher Unternehmen in China : eine strukturationstheoretische Analyse Internationaler PR
Klare, Julia - 2010 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003819361
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Sport, Medien und Kommunikation : Beiträge des 6. Deutschen Sportökonomie-Kongresses
Horch, Heinz-Dieter (ed.) - 2009
Persistent link: https://www.econbiz.de/10003849318
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Public relations in public administration : role and management, in a socio-political marketing context
Pocovnicu, Dorian - In: Studies and scientific researches / Economics edition / … 19 (2014), pp. 216-221
Persistent link: https://www.econbiz.de/10011333772
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Promoting nonprofit organizations : a reputation management approach
Kinzey, Ruth Ellen - 2013
Welcome to the not-for-profit world -- Strategic communication planning -- Sustainable citizenship -- Crisis communication -- Cause-related marketing -- The art of connectivity -- Creating nonprofit engagement
Persistent link: https://www.econbiz.de/10009746663
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Public relations : a managerial perspective
Moss, Danny (ed.); DeSanto, Barbara (ed.) - 2011
Persistent link: https://www.econbiz.de/10009412408
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Reputation management : the key to successful public relations and corporate communication
Doorley, John; Garcia, Helio F. - 2015 - 3. ed.
"Reputation Management is a how-to guide for students and professionals, as well as CEOs and other business leaders. It …"Reputation Management is a how-to guide for students and professionals, as well as CEOs and other business leaders. It …
Persistent link: https://www.econbiz.de/10010504148