This book examines both how tourist behavior is being shaped by the new tourism products and segments that are appearing on the European market and how the tourist experience influences post-trip evaluation of destinations and of tourism and hospitality businesses. On this basis, practical...

1 Social media usage among top European DMOs -- 2 Neoliberal collaboration of tourism academia and industry: The case of destination governance -- 3 The airline–airport–destination authority relationship: The case of Greece -- 4 The recent boom in Spain: Economic sustainability of...