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Tourism is truly an international/global industry. Tourism is vital to the economy of a country and sustainable tourism … factors and interdisciplinary forces that play a critical role in tourism development. While overall the field of tourism has …, pre-travel, during travel, and post-travel. In developing this model we draw upon the interdisciplinary nature of tourism …
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The paper points out the importance of evaluating the image of a destination. The author clearly emphasises the role of identity in management branding and treats the process of image evaluation as a self-analysis process leading towards building a strong destination brand. This process is even...
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jobholders and the student participants. This study contributes to tourism literature and has helpful implications for the …
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The tourism industry has developed very rapidly in the last decade. Various types oftourism grow according to the … destinations with specific markets. One ofthem is ecotourism. Ecotourism develops and combines three aspects of tourism … sustainability. Several marketing concepts are needed tostrengthen the economic aspect, including social media marketing and tourism …
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The branding of places is now prevalent and the focus in the tourism marketing literature is on places as destinations … interaction of brand and tourism destination. The research used the repertory grid technique for this aim. With depth interviews … brand attributes. Tourism marketers need to appropriately manage perceptions of local destinations and consider cultural …
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