List of illustrations -- List of abbreviations -- Foreword -- Preface -- Introduction to customer engagement -- Metrics for engaging customers -- Brand: "Is that what you think of me?" -- Valuing customer contributions : the future looks green! -- Linking brand value to customer value --...

The objective of this doctoral dissertation is to propose a unique modeling framework to manage marketing productivity in business settings where the manufacturer or producer firm sells its products to consumers through intermediaries. The framework is comprised of two main components--a...