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Nachwuchswissenschaftliche Imp...
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Pelsmacker, Patrick de
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38
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Dens, Nathalie
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Gunasekaran, Angappa
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Korff, Douwe
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Reijmersdal, Eva A. van
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Wagman, Liad
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Wilbur, Kenneth C.
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Pauwels, Koen
23
Terlutter, Ralf
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Bellman, Steven
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Ghose, Anindya
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Greyling, Talita
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Kaiser, Harry M.
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Wamba, Samuel Fosso
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Akter, Shahriar
21
Budzinski, Oliver
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Huber, Frank
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Stafford, Marla Royne
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Dahlén, Micael
20
Dwivedi, Yogesh Kumar
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Friedewald, Michael
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20
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Article 29 Data Protection Working Party
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Nomos Verlagsgesellschaft
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Centre for Public Reform
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Rat für Sozial- und Wirtschaftsdaten
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Journal of business research : JBR
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International journal of advertising : the quarterly review of marketing communications
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SpringerLink / Bücher
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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NBER working paper series
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European journal of marketing : EJM
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Discussion papers / CEPR
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Journal of marketing research : JMR
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International journal of hospitality management
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Marketing letters : a journal of research in marketing
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Tourism management : research, policies, practice
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HMD : Praxis der Wirtschaftsinformatik
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Journal of current issues and research in advertising : JCIRA
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Marketing : ZFP ; journal of research and management
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International journal of production research
54
Internet Policy Review
53
Health marketing quarterly
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Business horizons
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International journal of business information systems : IJBIS
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
50
Electronic commerce research
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Working paper / National Bureau of Economic Research, Inc.
49
Journal of marketing
48
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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Other ZBW resources
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EconStor
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RePEc
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USB Cologne (EcoSocSci)
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BASE
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1
Nachwuchswissenschaftliche Impulse zur Digitalisierung der Kommunikation
Khabyuk, Olexiy
(
contributor
)
-
2018
This anthology contains short versions of six Bachelor's and Master's
theses
from the years 2014-2017, which were …
Persistent link: https://www.econbiz.de/10012110520
Saved in:
2
Toward a digital attribution model : measuring the impact of display advertising on online consumer behavior
Ghose, Anindya
;
Todri-Adamopoulos, Vilma
- In:
Management information systems : mis quarterly
40
(
2016
)
4
,
pp. 889-910
Persistent link: https://www.econbiz.de/10011612498
Saved in:
3
Privacy
challenges and opportunities : the role of the Federal Trade Commission
Ohlhausen, Maureen K.
- In:
Journal of public policy & marketing : JPP & M ; an …
33
(
2014
)
1
,
pp. 4-9
Persistent link: https://www.econbiz.de/10010373773
Saved in:
4
Beyond big data
Varian, Hal R.
- In:
Business economics : the journal of the National …
49
(
2014
)
1
,
pp. 27-31
Persistent link: https://www.econbiz.de/10010423595
Saved in:
5
Personal information management services methodology working paper
Smith, Jamie
;
Mitchell, Alan
-
2014
Persistent link: https://www.econbiz.de/10010489234
Saved in:
6
Balancing
privacy
rights and surveillance analytics : a decision process guide
Power, Daniel J.
;
Heavin, Ciara
;
O'Connor, Yvonne
- In:
Journal of business analytics
4
(
2021
)
2
,
pp. 155-170
Persistent link: https://www.econbiz.de/10012649418
Saved in:
7
Big data firms and information
privacy
Mihai-Yiannaki, Simona
;
Gibilaro, Lucia
;
Mattarocci, …
- In:
Global business & economics review
25
(
2021
)
3/4
,
pp. 355-367
Persistent link: https://www.econbiz.de/10012668117
Saved in:
8
Evolution of consumption : a psychological ownership framework
Morewedge, Carey K.
;
Monga, Ashwani
;
Palmatier, Robert W.
; …
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 196-218
Persistent link: https://www.econbiz.de/10012391438
Saved in:
9
The governance of digital technology, big data, and the internet : new roles and responsibilities for business
Flyverbom, Mikkel
;
Deibert, Ronald J.
;
Matten, Dirk
- In:
Business & society
58
(
2019
)
1
,
pp. 3-19
Persistent link: https://www.econbiz.de/10012002005
Saved in:
10
Big data competition and market power
Gambaro, Marco
- In:
Market and competition law review
2
(
2018
)
2
,
pp. 99-122
Persistent link: https://www.econbiz.de/10012026485
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