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date (oldest first)
1
Modelling the effects of
brand
placements in movies : an investigative study of event type and placement type
Chavadi, Chandan Andanesh
;
Menon, Sindhu R.
;
Sirothiya, …
- In:
Vision : the journal of business perspective
23
(
2019
)
1
,
pp. 31-43
Persistent link: https://www.econbiz.de/10012161361
Saved in:
2
Investigating the strategic marketing significance of
brand
love in developing and nurturing consumer-
brand
relationships via film branding : a brandscape perspective
Kohli, Gurdeep Singh
;
Melewar, T. C.
;
Yen, Dorothy
- In:
The marketing review
14
(
2014
)
4
,
pp. 383-405
Persistent link: https://www.econbiz.de/10011444956
Saved in:
3
Change in
brand
attitude depending on fashion film type : the psychological mechanisms by engagement and consumer fantasy proneness
Park, Hyun Hee
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
6
,
pp. 1101-1122
Persistent link: https://www.econbiz.de/10013390988
Saved in:
4
The strengths of fashion film series : the effects on character empathy and
brand
anthropomorphism
Lim, Heejin An
;
Im, Hyunjoo
;
Lee, Garim
- In:
Journal of global fashion marketing : JGfM
13
(
2022
)
4
,
pp. 289-303
Persistent link: https://www.econbiz.de/10013410693
Saved in:
5
Would a comparative study of dialogue-based
brand
placement in film and television be helpful in determining a successful strategy?
Srivastava, R. K.
- In:
International journal of business forecasting and …
9
(
2024
)
4
,
pp. 450-468
Persistent link: https://www.econbiz.de/10015073519
Saved in:
6
Brand
placement in a
movie
song and its impact on
brand
equity
Srivastava, Rajesh
- In:
Journal of promotion management : innovations in …
26
(
2020
)
2
,
pp. 233-252
Persistent link: https://www.econbiz.de/10012179120
Saved in:
7
Throwaway history :
brand
ephemera and consumer culture
Heller, Michael
;
Kelly, Aidan
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
3
,
pp. 397-408
Persistent link: https://www.econbiz.de/10011339721
Saved in:
8
I love to hate you : loyalty for disliked brands and the role of
nostalgia
Demirbag-Kaplan, Melike
;
Yildirim, Cansu
;
Gulden, Selin
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
2
,
pp. 136-153
Persistent link: https://www.econbiz.de/10011288573
Saved in:
9
Effects of advertising-evoked vicarious
nostalgia
on
brand
heritage
Merchant, Altaf
;
Rose, Gregory
- In:
Journal of business research : JBR
66
(
2013
)
12
,
pp. 2619-2625
Persistent link: https://www.econbiz.de/10010233136
Saved in:
10
Emphasizing
brand
heritage : does it work? And how?
Rose, Gregory
;
Merchant, Altaf
;
Orth, Ulrich R.
; …
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 936-943
Persistent link: https://www.econbiz.de/10011436369
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