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The relationship between innovation and internationalisation in a turbulent environment

Podmetina, Daria; Volchek, Daria; Smirnova, Maria - In: International journal of technology marketing : IJTMkt 10 (2015) 3, pp. 326-341

Persistent link: https://www.econbiz.de/10011478431

Collaborative approach within the open innovation framework : Russian companies

Podmetina, Daria; Smirnova, Maria; Väätänen, Juha; … - In: Perspectives on supplier innovation : theories, …, (pp. 287-310). 2012

Persistent link: https://www.econbiz.de/10009632774

Innovativeness and international operations: case of Russian R&D companies

Podmetina, Daria; Smirnova, Maria; Väätänen, Juha; … - In: International journal of innovation management 13 (2009) 2, pp. 295-317

Persistent link: https://www.econbiz.de/10003877974

Marketing in an emerging economy : the Russian e-commerce market

Smirnova, Maria; Rebiazina, Vera; Daviy, Anna - In: Research handbook of marketing in emerging economies, (pp. 241-264). 2017

Persistent link: https://www.econbiz.de/10011656274

Dyadic operationalization in business relationships : the empirical example of marketing-purchasing collaboration

Ashnai, Bahar; Smirnova, Maria; Henneberg, Stephan; … - In: Journal of business-to-business marketing 26 (2019) 1, pp. 19-42

Persistent link: https://www.econbiz.de/10012196260

Engaging allies for better or worse : investigating the relationship between multiple-brand alliances and persuasion knowledge

Muravskii, Daniil; Smirnova, Maria; Muravskaia, Snezhana - In: International journal of advertising : the review of … 41 (2022) 7, pp. 1282-1313

Persistent link: https://www.econbiz.de/10013417496

Agribusiness changes caused by the Russian food embargo : an interfirm relationships perspective

Kusraeva, Olga A.; Rebiazina, Vera A. - In: Market : review for marketing theory and practice 33 (2021) 1, pp. 7-24

Persistent link: https://www.econbiz.de/10012653337

The Model Of Contemporary Marketing Practices (Cmp) In The Russian Market: Evidence From Empirical Research

Rebiazina, Vera A.; Tretyak, Olga A. - National Research University Higher School of Economics - 2014

Previous research has shown that emerging markets represent a significant part of the world economy and are expanding their share. However, they are still not well examined in the marketing field. Russia is especially neglected in the academic discussion of overall marketing strategy. Previous...

Persistent link: https://www.econbiz.de/10010890088

Consumer responses to covid policy across the world : the role of community resilience

Krasnikov, Alexander V.; Shultz, Clifford J.; … - In: Journal of international marketing 30 (2022) 4, pp. 60-77

Persistent link: https://www.econbiz.de/10013438700

Reinforcing the capability perspective of value-based selling a response to the commentary by Jaakkola, Frösén and Tikkanen on the paper "value-based selling: an organizational cap...

Rajala, Risto; Töytäri, Pekka - In: Industrial marketing management : the international … 45 (2015), pp. 115-116

Persistent link: https://www.econbiz.de/10010530567