Mobile banking can be the best tool for government of India to achieve success in financial inclusion given the fact that there is high penetration of mobile phones in India. It is a challenge to achieve success without having a clue of rural people‘s take on benefits, learning capability,...

Purpose: The purpose of this paper is to formulate a multiple regression model by considering those factors which are positively affecting the growth of Micro, Small and Medium Enterprises (MSMEs) in India. Methodology: The data used in this study are primary in nature which are collected...

Purpose – This research study aimed to investigate the factors that influence the adoption of digital banking during the COVID-19 pandemic among self-help groups (SHGs).Design/methodology/approach – The study employed a mixed-methods design with utilizing Google Trends Analysis (GTA) to...