Nysveen, Herbjørn; Oklevik, Ove; Pedersen, Per Egil - In: International Journal of Contemporary Hospitality Management 30 (2018) 9, pp. 2908-2924
Purpose: This paper aims to examine the influence of a brand’s innovativeness and green image on customers’ sensory, affective, cognitive, relational and behavioral brand experience and, through that, on brand satisfaction. Design/methodology/approach: To collect primary data, the study...