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Innovative brand community members and their willingness to share ideas with companies

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Innovations and technological comebacks

Foucart, Renaud; Wan, Cheng; Wang, Shidong - In: International journal of research in marketing : IJRM ; … 35 (2018) 1, pp. 1-14

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Corporate social responsibility : a license to copy new product ideas?

Bielesch-Zwiener, Bettina - 2017

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Interdisciplinary approaches to product design, innovation, & branding in international marketing

Swan, K. Scott (ed.); Zou, Shaoming (ed.) - 2012

innovation are topics that have not been covered in the series so far but have been gaining attention. In all three cases, there … in the area of branding, product design, innovation, and strategic thought in international marketing. This volume was …

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When markets stagnate : finding new territory through reverse innovation

Tournois, Laurent - In: Journal of business strategy 37 (2016) 6, pp. 18-27

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Emotion-Driven Innovation : A Methodology to Envision Emotion-Focused New Product Ideas

Alaniz, Teresa; Biazzo, Stefano - 2024

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Consumers' response to other consumers' participation in new product development

Liljedal, Karina T.; Dahlén, Micael - In: Journal of marketing communications 24 (2018) 3, pp. 217-229

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An interpretative model from the elasticity theory to explore knowledge integration in new product development

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Strategic, organizational and operational challenges of product innovation in emerging economies

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Waste in NPD processes of German SMEs

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