To clarify interactivity as functions, processes, and perceptions, and to examine the moderating role of experience, this study uses an experimental design to investigate key questions about functional features, actual interactions and perceptions, and the consequences (i.e., attitude, trust,...

This study reviews the influence of culture in interpersonal servicescapes by examining the restaurant retail setting. Two cultures (Canada and France) are surveyed in order to better understand their retail expectations towards interpersonal servicescapes. Using Hofstede's (1991) cultural...

This study examines the effects of mobile direct experience on perceived interactivity, attitude toward smartphone applications, and purchase intention. Specifically, the study explains mobile direct experience and examines the relationships between direct experience and perceived interactivity,...