The purpose of this paper is twofold: (1) to investigate whether and to what extent the two major parties in Greece, ND and PASOK, are market-oriented, and (2) to examine how effectively the two existing political market orientationmodels can explain the Greek reality. These models,...

The purpose of this paper is twofold: (1) to investigate whether and to what extent the two major parties in Greece, ND and PASOK, are market-oriented, and (2) to examine how effectively the two existing political market orientationmodels can explain the Greek reality. These models,...

Purpose: The paper suggests goal modelling as a method for the strategic analysis in tourism destinations. Destination management is quite complex and challenging and requires deep understanding of the intentions, the roles and the strategies of the various stakeholders. Methods: This paper...

Given that previous studies have supported the idea that brand storytelling has a significant impact on consumer behaviour, brand stories are increasingly becoming a part of companies' marketing communications tools. The present study investigates the effect of nostalgic corporate storytelling...

Purpose: The paper suggests goal modelling as a method for the strategic analysis in tourism destinations. Destination management is quite complex and challenging and requires deep understanding of the intentions, the roles and the strategies of the various stakeholders.Methods: This paper...

Purpose – The purpose of this paper is to contribute to the emerging literature stream of family business (FB) internationalisation. Its purpose is twofold: first, to provide empirical evidence on the motives, facilitators and obstacles and second, to understand different pathways and entry...