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Usage experience with decision aids and evolution of online purchase behavior
Shi, Savannah Wei; Zhang, Jie - In: Marketing science : the marketing journal of the … 33 (2014) 6, pp. 871-882
Persistent link: https://www.econbiz.de/10010468382
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Attribution modelling in digital advertising for e-commerce
Alexandrovskiy, Sergey; Trundova, Olga - In: International journal of internet marketing and … 16 (2022) 1/2, pp. 19-37
Persistent link: https://www.econbiz.de/10013041198
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Mapping the customer journey : lessons learned from graph-based online attribution modeling
Anderl, Eva; Becker, Ingo Frank; Wangenheim, Florian von; … - In: International journal of research in marketing : IJRM ; … 33 (2016) 3, pp. 457-474
Persistent link: https://www.econbiz.de/10011596851
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An investigation into the antecedents of prepurchase online search
Wang, Jingguo; Yang, Zhiyong; Brocato, E. Deanne - In: Information & management : the internat. journal of … 55 (2018) 3, pp. 285-293
Persistent link: https://www.econbiz.de/10011833862
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The effect of online review configurations, prices, and personality on online purchase decisions : a study of online review profiles on eBay
Chou, Shih Yung; Picazo-Vela, Sergio; Pearson, John M. - In: Journal of internet commerce 12 (2013) 1/4, pp. 131-153
Persistent link: https://www.econbiz.de/10010248475
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Helping firms reduce complexity in multichannel online data : a net taxonomy-based approach for customer journeys
Anderl, Eva; Schumann, Jan Hendrik; Kunz, Werner - In: Journal of retailing 92 (2016) 2, pp. 185-203
Persistent link: https://www.econbiz.de/10011505019
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Mapping consumer's cross-device usage for online search : mobile- vs. PC-based search in the purchase decision process
Han, Sangman; Han, Jin K.; Im, Il; Jung, Sung In; Lee, … - In: Journal of business research : JBR 142 (2022), pp. 387-399
Persistent link: https://www.econbiz.de/10013168306
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Using customer review systems to support purchase decisions : a comparative study between the U.S. and Thailand
Changchit, Chuleeporn; Klaus, Timothy; Alicha … - In: Journal of global information management 29 (2021) 6, pp. 1-24
Persistent link: https://www.econbiz.de/10012614615
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The Effect of Online Customer Review, Influencer Marketing, Quality Website on Purchase Decisions Online on Online Marketplace Shopee
Handayani, Nurullita Tri; Usman, Osly - 2021
This research was conducted to analyze and know the influence of Online Customer Reviews, Influencer Marketing, Website Quality, on Online Purchasing Decisions at Shopee's Online Marketplace. The analytical method used in this research is descriptive analysis and multiple linear regression...
Persistent link: https://www.econbiz.de/10013237728
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The Effect of Online Customer Review, Influencer Marketing, Quality Website on Purchase Decisions Online on Online Marketplace Shopee
Handayani, Nurullita Tri; Usman, Osly - 2021
This research was conducted to analyze and know the influence of Online Customer Reviews, Influencer Marketing, Website Quality, on Online Purchasing Decisions at Shopee's Online Marketplace. The analytical method used in this research is descriptive analysis and multiple linear regression...
Persistent link: https://www.econbiz.de/10013240904