An investigation into the antecedents of prepurchase online search
Year of publication: |
April 2018
|
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Authors: | Wang, Jingguo ; Yang, Zhiyong ; Brocato, E. Deanne |
Published in: |
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 432134-0. - Vol. 55.2018, 3, p. 285-293
|
Subject: | Online prepurchase search | Competitive density | Online experience | Experience/search product | Price comparison websites | Markov Chain Monte Carlo (MCMC) | Monte-Carlo-Simulation | Monte Carlo simulation | Markov-Kette | Markov chain | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Website | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Preismanagement | Pricing strategy |
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