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Argentine consumers' perceptions of the US brand personality
Rojas-Méndez, José I.; Papadopoulos, Nicolas G. - In: Latin American business review : journal of the … 13 (2012) 4, pp. 329-345
Persistent link: https://www.econbiz.de/10009714822
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Who are you and what do you value? : investigating the role of personality traits and customer-perceived value in online customer engagement
Marbach, Julia; Raquel, Cristiana; Nunan, Daniel - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 502-525
Persistent link: https://www.econbiz.de/10011483111
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Does feeling holier then others predict good deeds? self-construal, self-enhancement and helping behavior
Seo, Joon Yong; Scammon, Debra L. - In: The journal of consumer marketing 31 (2014) 6/7, pp. 441-451
Persistent link: https://www.econbiz.de/10010459805
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Four generational cohorts and hedonic m-shopping : association between personality traits and purchase intention
Lissitsa, Sabina; Kol, Ofrit - In: Electronic commerce research 21 (2021) 2, pp. 545-570
Persistent link: https://www.econbiz.de/10012588081
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Weakening the avoidance bug : the impact of personality traits in ad avoidance on social networking sites
Dodoo, Naa Amponsah; Wen, Jing - In: Journal of marketing communications 27 (2021) 5, pp. 457-480
Persistent link: https://www.econbiz.de/10012624660
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Integrating fair trade with circular economy : personality traits, consumer engagement, and ethically-minded behavior
Kutaula, Smirti; Gillani, Alvina; Leonidou, Leonidas C.; … - In: Journal of business research : JBR 144 (2022), pp. 1087-1102
Persistent link: https://www.econbiz.de/10013185080
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Modeling Facebook users' behavior towards the use of pages related to healthy diet and sport activities
Misirlis, Nikolaos; Elshof, Marjon; Vlachopoulou, Maro - In: Journal of Tourism, Heritage & Services Marketing : JTHSM 7 (2021) 2, pp. 49-57
Persistent link: https://www.econbiz.de/10012795116
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The effects of personality traits on subjective well-being and behavioral intention associated with serious leisure experiences
Han, Jang Heon - In: Journal of Asian finance, economics and business : JAFEB 7 (2020) 5, pp. 167-176
Persistent link: https://www.econbiz.de/10012667656
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A buyer behavioural model for associating personality traits with likelihood to buy life insurance
Smith, Trevor A. - In: Journal of customer behaviour 18 (2019) 1, pp. 61-78
Persistent link: https://www.econbiz.de/10012257449
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Hotel flash sales consumers : who are they?
Berezina, Katerina; Semrad, Kelly J.; Tasci, Asil D. A.; … - In: International journal of revenue management : IJRM 9 (2016) 2/3, pp. 127-146
Persistent link: https://www.econbiz.de/10011610285