Argentine consumers' perceptions of the US brand personality
Year of publication: |
2012
|
---|---|
Authors: | Rojas-Méndez, José I. ; Papadopoulos, Nicolas G. |
Published in: |
Latin American business review : journal of the Business Association of Latin American Studies (BALAS). - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1097-8526, ZDB-ID 1446446-9. - Vol. 13.2012, 4, p. 329-345
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Subject: | nation (country) brand personality | personality traits | scale development | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology | Markenführung | Brand management | Argentinien | Argentina | Persönlichkeitsmerkmal | Personality trait | Herkunftsbezeichnung | Designation of origin |
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