Purpose – The purpose of this paper is to examine certain aspects of the relationship between impulse buying and resulting cognitive dissonance in the context of spring break student shopping. Design/methodology/approach – The paper employs exploratory analysis utilizing a quantitative...

The present paper investigates the relationship between the type of wine tourist motivation and how much importance wine tourists motivated by each type give to the wine servicescape. The underlying assumption is that wine customers driven by the secondary motivators like socialization and...