Inter-stakeholder collaboration in event management : a case study of Kerala Travel Mart
Year of publication: |
2017
|
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Authors: | Menon, Shobha ; Edward, Manoj ; George, Babu P. |
Published in: |
International journal of leisure and tourism marketing : IJLTM. - [Olney] : Inderscience Enterprises, ISSN 1757-5567, ZDB-ID 2512436-5. - Vol. 5.2016/2017, 4, p. 370-386
|
Subject: | collaboration | collaborative marketing | destination marketing | Kerala | sustainable tourism | trade show | Destinationsmanagement | Destination management | Tourismusmarketing | Tourism marketing | Unternehmenskooperation | Inter-firm cooperation | Ökotourismus | Ecotourism | Messe | Trade fair |
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