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Social media resourcing of an entrepreneurial firm network : collaborative mobilisation processes
Drummond, Conor; O'Toole, Thomas; McGrath, Helen - In: Journal of business research : JBR 145 (2022), pp. 171-187
Persistent link: https://www.econbiz.de/10013197891
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Guest editorial: social media in business-to-business interaction, engagement, co-creation, and communication
McGrath, Helen; O'Toole, Thomas; Drummond, Conor - In: The journal of business & industrial marketing 38 (2023) 8, pp. 1601-1606
Persistent link: https://www.econbiz.de/10014314173
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Special issue: social media in business-to-business interaction, engagement, co-creation, and communication
McGrath, Helen (ed.); O'Toole, Thomas (ed.);  … - 2023
Persistent link: https://www.econbiz.de/10014314174
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Beyond the platform : social media as a multi-faceted resource in value creation for entrepreneurial firms in a collaborative network
Drummond, Conor; McGrath, Helen; O'Toole, Thomas - In: Journal of business research : JBR 158 (2023), pp. 1-22
Persistent link: https://www.econbiz.de/10014281116
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The potential and challenge of the network realization capability for SMEs in Ireland and Finland
McGrath, Helen; O'Toole, Thomas - In: Journal of business market management : jbm 4 (2010) 1, pp. 27-49
Persistent link: https://www.econbiz.de/10003953122
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Enablers and inhibitors of the development of network capability in entrepreneurial firms : a study of the Irish micro-brewing network
McGrath, Helen; O'Toole, Thomas - In: Industrial marketing management : the international … 42 (2013) 7, pp. 1141-1153
Persistent link: https://www.econbiz.de/10010223442
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A cross-cultural comparison of the network capability development of entrepreneurial firms
McGrath, Helen; O'Toole, Thomas - In: Industrial marketing management : the international … 43 (2014) 6, pp. 897-910
Persistent link: https://www.econbiz.de/10010410712
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A process-based model of network capability development by a start-up firm
McGrath, Helen; Medlin, Christopher J.; O'Toole, Thomas - In: Industrial marketing management : the international … 80 (2019), pp. 214-227
Persistent link: https://www.econbiz.de/10012064436
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Extending the concept of familiness to relational capability : a Belgian micro-brewery study
McGrath, Helen; O'Toole, Thomas - In: International small business journal : researching … 36 (2018) 2, pp. 194-219
Persistent link: https://www.econbiz.de/10011876016
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Strategic patterns in the development of network capability in new ventures
O'Toole, Thomas; McGrath, Helen - In: Industrial marketing management : the international … 70 (2018), pp. 128-140
Persistent link: https://www.econbiz.de/10011863811