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The visibility challenge : digital platforms giving a face to Indian small and medium enterprises
Sinha, Mudita; Fukey, Leena N. - In: International journal of technoentrepreneurship : IJTE 4 (2022) 3, pp. 180-197
Persistent link: https://www.econbiz.de/10013547879
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Examining the role of beliefs in predicting values, attitudes and behaviours of Indian millennials towards Facebook advertising : the mediating role of Facebook advertising value
Arora, Taanika - In: International journal of internet marketing and … 17 (2022) 1/2, pp. 162-199
Persistent link: https://www.econbiz.de/10014318188
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Modelling the impact of social media marketing for apparel brands : evidence from India
Gupta, Amit; Srivastava, Vibhava - In: International journal of internet marketing and … 18 (2023) 2/3, pp. 242-262
Persistent link: https://www.econbiz.de/10014318339
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User-generated content in Web 2.0 and Desti-"Nation" brand perceptions : an empirical analysis of Incredible India branding
Jojomon, N. A.; Manu, C. - In: International journal of Indian culture and business … 29 (2023) 4, pp. 476-489
Persistent link: https://www.econbiz.de/10014331604
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Why do consumers engage in a social media brand community : investigating the effect of psychological empowerment on commitment and loyalty
Shukla, Mahima; Misra, Richa; Gupta, Rahul - In: Journal of consumer marketing 40 (2023) 6, pp. 734-747
Persistent link: https://www.econbiz.de/10014332332
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Social media marketing adoption by unorganised businesses in India : a technology adoption model-based approach
Sharma, Sarika; Singh, Archana; Rautela, Sonica - In: International journal of entrepreneurship and small … 49 (2023) 3, pp. 374-394
Persistent link: https://www.econbiz.de/10014335120
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Digital payment apps : perception and adoption - a study of higher education students
Arora, Amit Kumar; Panchal, Ankit; Gupta, Vijay Prakash; … - In: International journal of enterprise network management … 14 (2023) 1/2, pp. 122-138
Persistent link: https://www.econbiz.de/10014281222
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Consumer Behaviour Towards Social Media Advertising : A Comparative Analysis of Companies in the Life Insurance Sector in India
Pareek, Manoj; Dua, Nikita; Mittal, Monika - 2022
in India. The Insurers were Pramerica Life Insurance, Max Life Insurance, HDFC Life Insurance, and ICICI Prudential Life …
Persistent link: https://www.econbiz.de/10014085422
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A study on the influence of social media marketing activities on customer satisfaction mediated by perceived value in the e-commerce industry
Banerji, Rashi; Singh, Animesh - In: International journal of electronic marketing and … 15 (2024) 4, pp. 415-430
Persistent link: https://www.econbiz.de/10015063994
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Examining the beliefs, attitudes, and behavioural responses of Indian millennials towards social media advertisements : a structural equation modelling approach
Arora, Taanika - In: International journal of e-business research : IJEBR ; … 19 (2023) 1, pp. 1-25
Persistent link: https://www.econbiz.de/10015050819