electricity pricing rules, time of use (TOU) is most preferred by consumers, and our estimation results show that TOU has the …This study investigates consumers’ preference for dynamic pricing rules using a choice experiment. Among alternative … highest value of WTP among pricing rules. Furthermore, consumers’ characteristics affect their choice of a pricing rule. Our …

transition is by purchasing green electricity. However, few people make the leap from their intention to a buying decision. This … study explores parameters that influence whether German consumers decide to switch to a green electricity tariff. We …